At The Crux Foundation, we live by four guiding principles that shape everything we do—each rooted in our commitment to community, intentionality, and access to the outdoors.

1.Integrity

Doing the right thing when no one is watching.
We lead with honesty, transparency, and accountability in every partnership and project.

2. Service

We are building a giving community.
Our efforts focus on uplifting others through volunteerism, outreach, and shared action.

3. Equity

Providing the personalized resources for everyone to experience the outdoors.
We believe access to nature should never be limited—every person deserves the opportunity to explore, learn, and grow.

4. Quality

Creating with care towards the community.
From our programs to our collaborations, we approach every initiative with craftsmanship, purpose, and heart.

Every decision we make and every action we take at The Crux Foundation is viewed through the lens of our core values. Integrity, Service, Equity, and Quality guide not only what we do, but how we do it—ensuring that our efforts reflect our commitment to intentional impact and a better, more connected outdoor community.